Saturday, February 28, 2009

Electronic currency

Posted by memories

Electronic currency also known as electronic money, digital cash or digital currency. Electronic currency refer to money that is exchanged electronically. This typically involved use of computer network, internet and digital stored value system.

There are some famous electronic currency corporation such as DigiCash Inc. was a pioneering electronic currency corporation. This corporation is founded by David Chaum. DigiCash transactions were unique in that they were anonymous due to a number cryptographic protocols developed by its founder.
Digicash’s mission is to create a new personalized dimension to the shopping experience. They transform online incentives into powerful new tools, establishing a strong, high-value connection between consumers and ecommerce companies. The Digicash Wallet was their first product, gives merchants a revolutionary new approach for initiating real-time, value-creating coupons and promotions to increase sales, margins, and customer loyalty.

There are some benefit provided from the digicash wallet:
  1. Merchants will personalize offers based on the user needs and choices. No more wasting time searching, sorting, and organizing.

  2. User will be given exclusive offers that cannot be found anywhere else.

  3. Coupon codes will be conveniently stored in the Digicash Wallet.

Refer to: http://www.digicash.com/

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