e-Com

A corporate blog is a blog published by or with the support of anorganization to reach that organization’s goals. In external communications the potential benefits include strengthened relationships with important target groups and the positioning of the publishing organization as industry experts. Internally blogs are generally referred to as tools for collaboration and knowledge management.


From a business perspective there are several potentialreasons to blog. Blogs are no different from channels like video, print, audio,presentations and so on. They all deliver results but of varying kind. The kind you can expect from blogs is mainly about stronger relations with important target groups like to become the expert, customer relationships, media relations, knowledge management and others.

Corporate blogs can be classified into six different categories. Each category shares common characteristics and the blog content can be expected to differ between the categories. The six different categories are sales blogs, relationship blogs and branding blogs which categorized as external blogs whereas knowledge blogs, collaboration blogs and culture blogs categorized as internal blogs.

Internal blogs generally accessed through the corporation's intranet, is a weblog that any employee can view. Internal blogs may be used in meetings and e-mail discussions, and can be especially useful when the people involved are in different locations, or have conflicting schedules. Blogs may also allow individuals who otherwise would not have been aware of or invited to participate in a discussion to contribute their expertise.

An external blog is a publicly available weblog where company employees, teams, or spokespersons share their views. It is often used to announce new products and services to explain and clarify policies, or to react on public criticism on certain issues. In some corporate blogs, all posts go through a review before they're posted. Some corporate blogs, but not all, allow comments to be made to the posts. External corporate blogs, by their very nature, are biased, though they can also offer a more honest and direct view than traditional communication channels. Nevertheless, they remain public relations tools.




Refer to: http://en.wikipedia.org/wiki/Corporate_blog

http://www.corporateblogging.info/basics/corporatebloggingprimer.pdf