e-Com

Reduce Cycle Time

World nowadays changing rapidly, everyone strive to reduce the time spend on every transaction. This is the reason why E-commerce getting popularity in recent years. Supply chain management which can help to minimize the cycle time needed in business field. Cycle time means the total amount spent to complete the process.

E-commerce can reduce cycle time by eliminating the time between supplier, intermediaries and customers. With this benefit, customers can directly post an order to purchase the material or stuff they needed through an access of internet wherever and whenever they want. There is no boundaries for a customer who want to buy something but live far away from the store.

Furthermore, e-commerce fully utilizes the internet to facilitate the communication with strategy suppliers and internal customer. Enhance the interaction between firm and customer to enhance the understanding between the two parties. E-commerce reduces the traditional phone calling and snail mailing that used to be ways to process transaction. However it is lack efficient and slow in progress and take time. Electronic data exchange through online allow the company to communicate with their customer even in public holidays. Eventually, it affects the whole transaction process and increase the efficiency.


Improve Employees' Empowerment

Employee empowerment is a strategy and philosophy that enables employees to make decisions about their jobs. Employee empowerment helps employees own their work and take responsibility for their results. Employee empowerment helps employees serve customers at the level of the organization where the customer interface exists.

Leading technologies such as Electronic Data Interchange (EDI) which gave an opportunity for users to exchange business information and do electronic transactions. The ability to use this technology allowed business companies and organizations to send commercial documentation electronically. Furthermore, also enables the employees to have freedom and authority to access in transaction system, transparency barrier between employee and customer is clear cut.

Employee can work independently without supervision and better understanding to the business and transaction process and providing usefull information and feedback to customer. Besides, employees' productivity will also increase because employee can work from anywhere at any time whenever they like. Because through accessing the internet they can do everything online. It is more flexibility to employee.



Facilitate Customer Support

Customer support is the important part of the company because without customer support the company could easily shut down. Traditional ways of doing business seem not really applicable for the current situation. So it is necessary to improve the customer support in order to survive in the market. Quality of services is much more emphasize nowadays compare with the physical product.

E-commerce is a place where the firm can fulfill every customer with their different requirement. Customization is the one of the strategy that can satisfied the customer. For example Nike, they allow customer to design their sport shoes in their own way and send the physical product to the customer.

Firms should provide the Graphic-User-Interface (GUI) because its enables the customer to view and to order the product. Moreover firms also can provide some information or synopsis of the product through attractive picture and video clip.

Besides that, firms should allow customer to post comment on the product and recognize the customer changing trends and demands. This is one of the way to receive customer feedback in order to improve the firms' service and product quality in future.